Under the Wing of Allegro

Client: QXL Poland Sp z o.o.

Category of activities: media coverage of image-building action by Allegro

Title of the project: "Pod skrzydłami Allegro" (“Under the wings of Allegro”)

Aims of the project: strengthening Allegro.pl brand image. The action was directed to current and potential Allegro clients. The character of the project, especially the part taking place on the ground, rendered it universal in its character.

Description of the project: The task of the agency was to ensure media coverage, mainly in terms of contacts with journalists and celebrities who were invited to take part in zeppelin flights. The events took place in so called “Naziemnych Centrach Lotów” (Gorund-based flight centres).
Tools: creative press packs, website, mailing to journalists and celebrities (creation of the graphics and content)

Effects: over 300 publications in regional and nation-wide press and Internet, coverages in Radio Zet and Radio Złote Przeboje radio stations, as well as TVN (“Co za Tydzień” – programme), TVP (“Pytanie na śniadanie” – programme), TV stations and many more.