The Pink Ribbon Consulting Rooms

Action: Doctor’s offices with Pink Ribbon (“Gabinety z Różową Wstążką”)

Client: Avon Cosmetics Polska Sp. z o.o.
Description:“Doctors’ offices with Pink Ribbon” is a preventive-educational programme aiming at popularising breast examination in gynaecological surgeries. The programme is a part of the campaign carried out in Poland for 12 years as a part of “Wielkiej Kampanii Życia Avon Kontra Rak Piersi” – “A great campaign of life Avon against breast Cancer” organised by Avon in cooperation with Stowarzyszenie Amazonki Warszawa – Centrum association.
Doctors’ offices with the logo of Pink Ribbon offer breast palpation, diagnostic examination and education in terms of breast cancer prophylaxis. Those places, introducing the highest standards, should be an example for all gynaecological surgeries. Their aim is to activate women and doctors in terms of active and regular prophylaxis. 

Activities:
•inviting ambassadors from 3 generations: Irena Santor, Joanna Racewicz and Aleksandra Kwaśniewska, whose images appeared on the posters and advertising materials of the Great Campaign of Life – Avon against Breast Cancer.
•Coordinating of photo sessions and preparing informational brochures for the offices.
•Obtaining media patronages (Wprost, Twój Styl, Pani, Cosmopolitan, Shape, Elle, In Style, Uroda, Party, Show, Zdrowie, Wysokie Obcasy, Claudia, Joy, Vita, Przyjaciółka, M jak Mama, Samo Zdrowie, Essence, Burda, Dobre Rady, TVN Warszawa, Radio Kolor, kobieta.pl, poradnik zdrowie.pl, stylio.pl, trendz.pl, dlastudenta.pl, ototrend.pl, cutandpaste.pl, finelife.pl and many others) and informing of the campaign by dint of those media. 
•Implementing social media to promote the campaign and encourage the audience to take part.
•The mechanism of the action:
Breast ultrasound examintion co-finsned by Avon Cosmetics Polska took place in the Pink Ribbon Offices (81 doctors’ offices) on the third and fourth Saturday of June 2010. Avon has jointly financed 4000 ultrasound examinations in the whole country. Examination was available to everyone who has purchased an object with a Pink Ribbon logo.