Platinum - the Color of Prestige

Client: Deutsche Bank PBC

Category of the project: event accompanying the launch of a new product

Name of the project: “Prestiż ma kolor platyny” (“Prestige is platinum”)
Aim of the project:
-    to promote and launch of a new premium product: Deutsche Bank PBC PLATINIUM Credit Card
- to reach with the information on Deutsche Bank PBC PLATINIUM Credit Card to trendsetters, opinion leaders and gadget fans
- to create a trend for  Deutsche Bank PBC PLATINIUM Credit Card in the target group

Description of the project:
There were three events held in Warsaw in “Platinium” club being part of the project. Among 200 invited guests there were journalists specialising in finances and lifestyle, celebrities, VIPs and the best Kredyt Bank clients. The club was branded (plasma monitors, i-banners, illuminations). The main attractions of the event were: an illusionistic show performed by the famous dup Metamorphosis, a concert by Yvonne Sanchez and a platinum lottery (with the following prizes:. platinum Ipod, Channel Platinum Perfumes, Platinum CD Collection by “Radio Zet”, platinum jewellery, platinum club card of the “Platinium” club, a prestigious card of an exclusive Internet community “Only Vip”, a weekend in platinum Volvo). Hostesses on the event were dressed up in futuristic creations – platinum dresses and wigs. A special drink called “Platinum Dance” was created especially for this occasion. 

Tools:
- creation of the event
- preparation of the guests list (journalists, celebrities, VIPs, clients)
- creation and distribution of invitations (a transparent imitation of a credit card + card carrier with the invitation)
- catering
- photo coverage from the event